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Schizophrenia PSA

Most people assume that the cliché “jittery, tweaky” behavior we see in many schizophrenics is a symptom of the disease. It’s not. It's something called akathisia. This integrated campaign (microsite, OOH, and multiple TV spots) was designed to raise awareness of the condition, and the brief was to “make the audience feel as if they’re suffering from akathisia.” Done.

Project Roles
Copywriter, Creative Director, Writer
Art Direction, Broadcast, Conceptual, Content, Copywriting, Creative Direction, Digital, Digital Tech, Editing, Film, Filmmaking, Graffiti, Integrated, Interactive, Live Action, Management of Teams 10-20, Music, Outdoor, Post-Production, Type Design, Interaction, Street
Advertising, Commercials - Broadcast, Commercials - Video, Graffiti, Microsites, Sound Designs, UI Design, UX Designs
Project Industries
Health/Pharma, Advertising