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Scott Kay Luxury Jewelry Exhibition Space at the Couture Show

Creative Direction for the Scott Kay brand that spans across the brand's well known bridal line as well as its emerging fashion line. The concept behind the showroom's campaign was to balance both the bridal and fashion categories through the use of storytelling and focusing on the details of key pieces of what artist Scott Kay referred to as 'wearable sculpture'. The story talks not to the proposal or the wedding but the spirit of the union. The detailing within each pieces calls back to the attention and detail that goes into a successful marriage.

Project Roles
Creative Director
Company
Scott Kay
Skills
Adobe InDesign, Creative Direction
Media
Large Format Photography (Digital), Photography
Project Industries
Lifestyle, Luxury
Scott Kay Luxury Jewelry Exhibition Space at the Couture Show