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Help 50 Cent

In the summer of 2015 rapper 50Cent had filed for bankruptcy. The next day we launched a tongue-in-cheek Kickstarter campaign to raise money for him: Our microsite was linked to Spotify so you could listen to his song 'Piggy Bank' on repeat. (FYI: Spotify pays the artist $0.006 for each play) By listening to 'Piggy Bank' people filled his Piggy Bank. Simple. #Help50Cent quickly got picked up by national and international press: Front-Page of TMZ, Creativity Online, The Evening Standard, The Sun, PerezHilton.com, MSN, iHeart Radio, Sky News, Toronto Sun and NRJ just to name a few. It generated 36MM+ unpaid media impressions and even more important: $271 for 50Cent.

Project Roles
Art Director, Creative Director, Designer
Personal Project
Art Direction, Conceptual, Creative Direction
Advertising, Social Media Content, Websites
Project Industries
Advertising, Entertainment, International, Music
Help 50 Cent