URL Ransom

We gave David Angelo of David & Goliath an ultimatum: pay up if you ever want to see your precious DavidAndGoliath.com. Since his agency’s inception, Mr. Angelo has coveted the URL. When we switched to slingshot.com, we decided to have some fun. For one week, we sent him daily ransom videos featuring my Art Director partner and I as half-wit hostage takers torturing DavidAndGoliath.com with everything from a familiar hamster to a piping hot pan of pain. The final video revealed our true identities and intention to raise money for Slingshot’s charitable foundation. In the end, Mr. Angelo ponied up the cash and saved his URL. The stunt was a huge success, receiving a ton of press coverage. Adweek posted three features during the 5-day stunt, in addition to 225 press impressions spanning from MediaPost to Yahoo – even bloggers in Portugal.