We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Samsung presents Ant Fight Club.

The first rule of Ant Fight Club is "Tell everyone." Samsung's first ever smart phone with 5X optical zoom needed a "viral" video to promote it's ground-breaking capability. So I created and saw through the idea of Ant Fight Club, a conceit that came alive in a smokey, mysterious video and Facebook game where users could create an ant avatar and challenge their friends. RESULTS: The video received over 7 million views worldwide using only organic seeding. The Facebook application had over 219,000 monthly users who engaged in over 1,500,000 Ant Fights.

Project Roles
Copywriter
Company
Digitas
Skills
Conceptual, Copywriting, Creative Direction, Social
Media
360° Video, Microsites, Social Media Content
Project Industries
Technology
Samsung presents Ant Fight Club.
Samsung presents Ant Fight Club.
Collaborators