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Samsung presents Ant Fight Club.
The first rule of Ant Fight Club is "Tell everyone." Samsung's first ever smart phone with 5X optical zoom needed a "viral" video to promote it's ground-breaking capability. So I created and saw through the idea of Ant Fight Club, a conceit that came alive in a smokey, mysterious video and Facebook game where users could create an ant avatar and challenge their friends.
RESULTS: The video received over 7 million views worldwide using only organic seeding. The Facebook application had over 219,000 monthly users who engaged in over 1,500,000 Ant Fights.
- Project Roles
- Copywriter
- Company
- Digitas
- Skills
- Conceptual, Copywriting, Creative Direction, Social
- Media
- 360° Video, Microsites, Social Media Content
- Project Industries
- Technology
