SK-II North American Launch
I was the creative lead for this P&G Luxury Skincare launch. SK-II is a hugely popular brand in Asia, but virtually unknown in the U.S. So, we launched a 360 campaign (digital, social, content, print, film, experiential) to introduce the brand to a younger, Western audience.
- Project Roles
- Copywriter, Creative Director
- Procter & Gamble
- Celebrity, Conceptual, Content, Creative Direction, Design, Digital, Documentary, Editing, Editorial, Experiential, Film, Integrated, Lifestyle, Retail, Scripting, Social
- Advertising, Branded Content, Editorial Writings, Events, Short Films, Social Media Content
- Project Industries