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SK-II North American Launch

I was the creative lead for this P&G Luxury Skincare launch. SK-II is a hugely popular brand in Asia, but virtually unknown in the U.S. So, we launched a 360 campaign (digital, social, content, print, film, experiential) to introduce the brand to a younger, Western audience.

Project Roles
Copywriter, Creative Director
Procter & Gamble
Celebrity, Conceptual, Content, Creative Direction, Design, Digital, Documentary, Editing, Editorial, Experiential, Film, Integrated, Lifestyle, Retail, Scripting, Social
Advertising, Branded Content, Editorial Writings, Events, Short Films, Social Media Content
Project Industries
SK-II North American Launch
SK-II North American Launch
SK-II North American Launch