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SK-II North American Launch

I was the creative lead for this P&G Luxury Skincare launch. SK-II is a hugely popular brand in Asia, but virtually unknown in the U.S. So, we launched a 360 campaign (digital, social, content, print, film, experiential) to introduce the brand to a younger, Western audience.

Project Roles
Copywriter, Creative Director
Company
Procter & Gamble
Skills
Celebrity, Conceptual, Content, Creative Direction, Design, Digital, Documentary, Editing, Editorial, Experiential, Film, Integrated, Lifestyle, Retail, Scripting, Social
Media
Advertising, Branded Content, Editorial Writings, Events, Short Films, Social Media Content
Project Industries
Beauty
SK-II North American Launch
SK-II North American Launch
SK-II North American Launch
Collaborators