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Apple Watch "The Gift of Go"

I was the lead copywriter on this global holiday campaign. We shot these 6 films in one week (DUDE.), with custom POV cameras. They turned out super-cool, and fueled Apple Watch's best sales season, ever.

Project Roles
Copywriter
Company
Apple
Skills
Commercial, Conceptual, Copywriting, Digital, Digital Tech, Editing, Film, Integrated, Live Action, Location, Motion, Music, Producing, Scripting, Social, Stunts, Technology
Media
Advertising, Short Films, Social Media Content, Sound Designs, Sound Mixing
Project Industries
Technology
Apple Watch "The Gift of Go"
Apple Watch "The Gift of Go"
Apple Watch "The Gift of Go"
Collaborators