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Enterprise American Safari

This was our addition to Enterprise Pursuits, a digital magazine designed to inspire and enable more purposeful travel experiences. Safari trips can be rather expensive, especially when traveling with young children. Together with Enterprise, we showed families just how accessible a safari trip can be without ever leaving the states. Here, the Ponce family travels from their hometown of Chicago, Illinois, to Yellowstone National Park, Wyoming to experience what we called an American safari. The Ponce's got to experience America's first national park with Yellowstone Forever's John Harmer, as he shared rich history, breathtaking landscapes and memorable views of American wildlife. We also had the pleasure of working with wildlife photographer Jaymi Heimbuch, who documented the entire journey. In addition to our long-form video, we created social content surrounding the campaign to help create awareness, inspire travel and give people the opportunity to learn more about Yellowstone. See the full story and extensions here: https://www.enterprise.com/en/inspiration/pursuits/yellowstone-animal-safari-vacation.html

Project Roles
Art Director
Skills
360° Video, Art Direction, Children, Documentary, Editorial, Low Budget
Media
Advertising, Photojournalism, Social Media Content
Project Industries
Advertising
Enterprise American Safari
Enterprise American Safari
Enterprise American Safari
Enterprise American Safari
Enterprise American Safari