Jack Purcell Signature launch
We needed to explain all the technical and comfort features and benefits of this new sneaker to our consumer, because it was a higher price point than a similar-looking sneaker. I creative directed a shoppable app, digital ads, retail displays, and social media video, which helped inform and inspire our consumer.
- Project Roles
- Creative Director
- Company
- Converse
- Skills
- 3D, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Digital, E-Commerce, Environments, Filmmaking, Humor, Interactive, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Mobile, Motion, Rendering, Retail, Sketch, Social, Strategy, Type Design, Visual Development, Wrangling - Creatives
- Media
- Advertising, App Design, Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Environmental Design, Experimental Films, Interactive Videos, Mobile Apps, Mood Boards, Packaging, Photographs, Photography, Pitch Decks, Posters, Presentations, Products - Digital, Retail Designs, Screenplays, Set Designs, Short Films, Social Media Content, Social Media Copy, Storyboards, Typography, UI Design, Viral Films, Visual Designs, Wayfinding, Web Apps, Websites
- Project Industries
- Advertising, Fashion, Packaged Goods, Retail
