We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Jack Purcell Signature launch

We needed to explain all the technical and comfort features and benefits of this new sneaker to our consumer, because it was a higher price point than a similar-looking sneaker. I creative directed a shoppable app, digital ads, retail displays, and social media video, which helped inform and inspire our consumer.

Project Roles
Creative Director
Company
Converse
Skills
3D, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Digital, E-Commerce, Environments, Filmmaking, Humor, Interactive, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Mobile, Motion, Rendering, Retail, Sketch, Social, Strategy, Type Design, Visual Development, Wrangling - Creatives
Media
Advertising, App Design, Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Environmental Design, Experimental Films, Interactive Videos, Mobile Apps, Mood Boards, Packaging, Photographs, Photography, Pitch Decks, Posters, Presentations, Products - Digital, Retail Designs, Screenplays, Set Designs, Short Films, Social Media Content, Social Media Copy, Storyboards, Typography, UI Design, Viral Films, Visual Designs, Wayfinding, Web Apps, Websites
Project Industries
Advertising, Fashion, Packaged Goods, Retail
Jack Purcell Signature launch
Jack Purcell Signature launch
Jack Purcell Signature launch
Jack Purcell Signature launch
Jack Purcell Signature launch
Jack Purcell Signature launch
Jack Purcell Signature launch