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It Shouldn't Hurt Twice

Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine contains a formula, which eliminates the sting while wounds are cleaned. This way the victim doesn’t have to experience pain twice.

Project Roles
Copywriter
Company
Betadine
Skills
Copywriting
Media
Advertising
Project Industries
Advertising, Health/Pharma
It Shouldn't Hurt Twice
It Shouldn't Hurt Twice
It Shouldn't Hurt Twice