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UA BRAND HOUSE

For the Grand Opening of our newest retail store in Detroit, we launched UA Brand House, a content series about the stories and insight behind each one of our retail locations. Detroit’s is a story of relentlessness. We brought together 5 local street artists and installed original works that express how Detroit, and art, are relentless. Each installation featured an AR key, a first for UA, which visitors could activate to explore the story behind each artist and their work.

Project Roles
Art Director, Content Producer, Copywriter
Company
Under Armour
Skills
Content, Copywriting, Producing, Social
Media
Augmented Reality, Interactive Installations
Project Industries
Retail, Sports