Tillamook wanted to promote their large variety of dairy products, so they sent a few vintage Volkswagen buses on tour around the country to promote their ice cream, yogurt and cheese. The three tours ended and converged in San Francisco, where a pop-up indoor farmers' market took place at Shin Dig in the Inner Sunset neighborhood.
The three-day event featured product samples, food and drink pairings with local vendors, and specialty workshops. I designed the identity and all promotional materials for this event–including posters, window wraps, invites, and tote bags.