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BMW Olympics & Paralympics

n early June 2016, we got hours of BMW footage, a minuscule budget, and a challenge: make people care about the Paralympics. You see, the average American turns off after Olympic Closing Ceremonies, but there's a whole 'nother Games to enjoy and BMW made a vehicle specifically for the Paralympic athletes. Through Far From Over, we told the story of BMW Team USA's athletes and their story of support and innovation. The program even got a silver in Partnerships, Sponsorships & Endorsements at the inaugural CLIO Sports Gala.

Project Roles
Copywriter
Company
Kirshenbaum Bond Senecal + Partners
Skills
Copywriting, Social
Media
Case Study Videos, Commercials - Video, Social Media Content
Project Industries
Advertising, Automotive, Sports