BMW Olympics & Paralympics

n early June 2016, we got hours of BMW footage, a minuscule budget, and a challenge: make people care about the Paralympics. You see, the average American turns off after Olympic Closing Ceremonies, but there's a whole 'nother Games to enjoy and BMW made a vehicle specifically for the Paralympic athletes. Through Far From Over, we told the story of BMW Team USA's athletes and their story of support and innovation. The program even got a silver in Partnerships, Sponsorships & Endorsements at the inaugural CLIO Sports Gala.