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Leo Diamond-CRY GIRL

Woman is like a diamond. Both need to go through a process of pressurizing and polishing to become a perfect one. With all the pain we endure, we become a stronger person and leave us to shine brighter just like it does to diamond. We invited 30 girls shared their stories of hardship. Meanwhile we also have captured their crying faces. Those visuals are scattered around the city such as bus stop, MTR station, Mabelle’s stores and facebook page. The first one to capture all the 30 visuals would win a one carat diamond.

Project Roles
Art Director
Leo Diamond
Art Direction, Commercial, Interactive, Mobile
Commercials - Video, Photographs, Short Films
Project Industries
Leo Diamond-CRY GIRL
Leo Diamond-CRY GIRL
Leo Diamond-CRY GIRL