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Liki Beer

A few years back I was tasked with making some beer labels, and a case for the beer. I wanted to do something completely unique for this project so I decided to create everything from scratch or in other words my hands. I started by drawing all the faces and logo by hand and then bringing them into illustrator to trace them. I then added all the necessary text to complete the label backs. After completing the labels I then decided how I wanted the beer bottles to look when completed, since this was a very raw style of design I wanted to compliment the design work with rope on the neck of the bottle. This really brought everything together for a polished design.Finally I set out to design the case for the bottles and again I wanted to keep the raw feeling throughout this project so I decided to make the case by hand using wood. I sketched a design on a piece of wood and from there I started to carve and build the box.

Project Roles
Art Director, Designer
Company
Liki Beer
Skills
Adobe Illustrator, Adobe Photoshop, Design
Media
Advertising, Logos, Packaging, Product Designs, Prototypes
Project Industries
Advertising, Wine/Spirits
Liki Beer
Liki Beer
Liki Beer
Liki Beer
Liki Beer