A few years back I was tasked with making some beer labels, and a case for the beer. I wanted to do something completely unique for this project so I decided to create everything from scratch or in other words my hands. I started by drawing all the faces and logo by hand and then bringing them into illustrator to trace them.
I then added all the necessary text to complete the label backs. After completing the labels I then decided how I wanted the beer bottles to look when completed, since this was a very raw style of design I wanted to compliment the design work with rope on the neck of the bottle. This really brought everything together for a polished design.Finally I set out to design the case for the bottles and again I wanted to keep the raw feeling throughout this project so I decided to make the case by hand using wood. I sketched a design on a piece of wood and from there I started to carve and build the box.
- Project Roles
- Art Director, Designer
- Liki Beer
- Adobe Illustrator, Adobe Photoshop, Design
- Advertising, Logos, Packaging, Product Designs, Prototypes
- Project Industries
- Advertising, Wine/Spirits