Roam: Make zoos acceptable to 25-45 year olds (student brief)

Problem: Today over 2/3 of zoo visitors are mothers accompanying their children. Many young people are put off by the concept of zoos. The aim of this brief was to address this preconception and find a way of convincing people that wildlife parks can provide a cruelty-free place in the world of conservation that aide, rather than exploit, vulnerable species. Solution: Roam puts animals and education at the centre of the brand with minimal distractions from the branding itself. The 'O' acts as a window in which we can see the animal transfer through their temporary stay at the wildlife park before being reintroduced back into the wild. (student brief)