E! "The Royals" Social Engagement Campaign

This unique HTML mobile ad unit incorporates a lower third interactive bug that overlays an existing :30 pre-roll spot. On engagement the bug expands to a rich immersive experience and invites the user to answer a few personality questions. The result of the quiz is matched with one of the characters from The Royals which then leads the user to the results screen where they have the opportunity to tweet it out to all their followers expressing which (or how) “Royal” they really are.