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UV Production House

The cost of self-financing a dozen solo exhibitions lead me to thinking about alternative funding structures for art and out of this the direct-to-market online store Ultra Violet Production House was born. The store consists of artworks digitally composited from multiple on demand products online. At the point of purchase the buyer is then sent all of the constituent parts, an instructional guide for assembly, any tools necessary for fabrication, and a certificate of authenticity. This allows me to have no storage, no production expenses, and no shipping fees while being paid up front for new ideas. The store currently has 200 unique artworks available with 100 purchases made. “...a jab at the rigid rules of the art world and an experiment in what art might look like if those rules didn’t exist.” — The New Yorker

Project Roles
Art Director, Art Producer, Copywriter
Company
Etsy
Skills
Content, Copywriting
Media
Advertising, Art, Concept Art, Editorial Writings
Project Industries
Advertising
UV Production House
UV Production House
UV Production House
UV Production House
UV Production House
UV Production House
UV Production House
UV Production House