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Tick Tac #12DaysofLittle

The Martin Agency came to me to direct, shoot, edit, and animate a social campaign for their client Tic Tac titled “12 Days of Little". Playing off the idea of the 12 Days of Christmas and that great things come in little packages. I shot it low-fi, with simple graphics and basic animation, in order to keep it feeling down to earth with a family feel. The highlight of the campaign was “Jingle Tac”. I brought in Overcoast, a fantastic audio house, to fine tune each individual Tic Tac package, all of which were holiday themed, to play a rendition of Jingle Bells with only Tic Tac’s. The campaign message was delivered across four :15's that were shared throughout social media and received a tic over 800k views in total and was considered a success. Client: Tic Tac Agency: Martin Agency Creative Director: John Szalay Agency Producer: Emily Taylor Director, DoP, Editor, Animator: Pete Szijarto "Jingle Tac" performance by: Overcoast

Project Roles
Cinematographer, Director, Editor (Brand/Content)
Company
The Martin Agency
Skills
Cinematography, Editing, Filmmaking
Media
Commercials - Video
Project Industries
Retail