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The Unbearable Lightness Of Whiteness

This short form essay is a meditation on white privilege and some of it's offspring. The lesson for prospective customers reading this piece is the power inherent in conversational tones of inclusion that speak directly to the lived experience of readers and not over their heads. Effective writing is a craft. Its not magic; its hard work. Whether your project is a book review, a mission statement, a narrative cutting to the essence of a new fashion line, web content, a blog, blurbs, tweets or a public presentation - the message MUST be personalized. Whatever the form of the project, it absolutely has to speak clearly, sincerely and simply to the common causes, conditions and desires of your audience or it simply won't be effective. Over a broad spectrum of content from marketing and advertising to the "great American novel", accuracy, brevity and concision are the nuts and bolts by which compelling vision, passion and creativity are expressed. The adhesion that keeps reader's eyeballs on the page of my content is the exact same quality I will bring to your project and your vision.

Project Roles
Artist, Creative Director, Editor (Brand/Content), Writer
Cat Herding, Content Management, Editing
Editorial Writings
Project Industries
Augmented Reality
The Unbearable Lightness Of Whiteness