Antagónica® is a craft beer of a special taste and quality. It's a great option for people who can't consume beer due to gluten because of health reasons.
The idea for it's branding focuses on projecting an elegant and mystical look, reinforced by an icon that emphasizes an antagonism or opposition to the ingredient that contains gluten in a common beer. For the label art I used the poker queen because it denotes the aforementioned attributes, achieving an interesting result that positions Antagónica® as a commercial and high-class craft beer.
- Project Roles
- Art Director, Designer
- Adobe Illustrator
- Brand Guidelines, Illustrations, Logos, Packaging
- Project Industries