Nissan Cargo X
While filming roughly 100 hours of footage, multiple 360 cameras, creating an identity, bonfires, beers and a digital campaign, what resulted was an experience showcasing the power and strength of one historical auto brand.
The NV Cargo van is built on one of the toughest frames in the business. So it seemed like a no-brainer for legendary 4x4 builder Ian Johnson (Power Nation, Xtreme Offroad) to build upon. Where else would we take it than the legendary Pyeatt Draw in the highlands of Arizona? While the spectacle of this monstrous vehicle was enough to stare at in wonder, the campaign behind it was one of awareness; awareness of Nissan's commitment to be the hardest working vehicles on the road and the power of the NV Cargo.
- Project Roles
- Art Director, Creative Director, Designer
- Copywriting, Creative Direction, Design, Filmmaking
- Project Industries