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ABSOLUT / ABSOLUT LABS

THE LAST 30 YEARS OF ABSOLUT WERE BUILT ON ICONIC ADVERTISING. WHAT WILL THE NEXT 30 YEARS BE BUILT ON? OUR JOURNEY BEGAN BY TRYING TO UNDERSTAND THE IMPACT OF TECHNOLOGY ON THE NIGHTLIFE EXPERIENCE. THE NEXT LOGICAL STEP WAS TO EXPLORE HOW ABSOLUT COULD USE THIS KNOWLEDGE TO BETTER CONNECT WITH ITS CONSUMERS. AND THAT'S HOW ABSOLUT LABS WAS BORN. THE REST AS WE SAY, IS THE FUTURE.

Project Roles
Copywriter, Creative Director
Company
Weber Shandwick
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Events, Music Videos, Virtual Reality
Project Industries
Advertising, Entertainment, Music, Virtual Reality, Wine/Spirits
ABSOLUT / ABSOLUT LABS