First Love - Gran Turismo 6
The latest game in the Gran Turismo franchise, GT6, launched with the idea that even the greatest racecar drivers have humble beginnings.
“First Love” was a three-chapter interactive social documentary that shared the story of racing legend Mario Andretti, and the car that started it all: a 1948 Hudson. First, viewers followed Mario’s journey to becoming a racecar driver. Chapter 2 featured the first ever, live social rebuild of a race car. Viewers interacted with mechanics for over five days of live streaming. Finally, the restored Hudson was reunited with Mario and recreated in GT6 for everyone to race.
- Project Roles
- Art Director
- Bartle Bogle Hegarty
- Art Direction, Conceptual, Design
- Advertising, Commercials - Broadcast, Products - Digital