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First Love - Gran Turismo 6

The latest game in the Gran Turismo franchise, GT6, launched with the idea that even the greatest racecar drivers have humble beginnings. “First Love” was a three-chapter interactive social documentary that shared the story of racing legend Mario Andretti, and the car that started it all: a 1948 Hudson. First, viewers followed Mario’s journey to becoming a racecar driver. Chapter 2 featured the first ever, live social rebuild of a race car. Viewers interacted with mechanics for over five days of live streaming. Finally, the restored Hudson was reunited with Mario and recreated in GT6 for everyone to race.

Project Roles
Art Director
Company
Bartle Bogle Hegarty
Skills
Art Direction, Conceptual, Design
Media
Advertising, Commercials - Broadcast, Products - Digital
First Love - Gran Turismo 6
First Love - Gran Turismo 6
First Love - Gran Turismo 6
First Love - Gran Turismo 6
Collaborators