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First To Greatness
November 15, 2013, Playstation 4 launched in North America. We announced the launch with a film teasing what a perfect day it would be. Then we launched a platform for gamers to share the gaming greatness that resulted in their perfect day. First To Greatness, asked gamers to use the console’s share button in a race to be the first gamer to accomplish one of 64 challenges across 11 games.
- Project Roles
- Art Director
- Company
- Bartle Bogle Hegarty
- Skills
- Art Direction, Conceptual, Design, Digital, Interactive
- Media
- Advertising
