First To Greatness

November 15, 2013, Playstation 4 launched in North America. We announced the launch with a film teasing what a perfect day it would be. Then we launched a platform for gamers to share the gaming greatness that resulted in their perfect day. First To Greatness, asked gamers to use the console’s share button in a race to be the first gamer to accomplish one of 64 challenges across 11 games.

Project Roles
Art Director
Bartle Bogle Hegarty
Art Direction, Conceptual, Design, Digital, Interactive
First To Greatness
First To Greatness
First To Greatness