Launched Spring 2017 The objective was to build on the Modern Cotton franchise (the best selling women's underwear collection in the brand's history) in order to layer in a lifestyle component. I concepted, designed and sourced all the materials, including re-engineering the elastic so you get a perfect repeat on each garment. I traveled to Hong Kong and China to create the perfect fit for each piece. There were also some exclusive styles designed for Urban Outfitters.