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Nike Track + Field 2016

Supported development of the 2016-17 graphic identity for Track + Field. In collaboration with Build, we created a visual center inspired by the track including color, typography, a system of patterns and bespoke numerals of composite track markings, as well as a flexible monogram rooted in mechanical, methodical movements that inspire athletes towards their winning, incremental success: one less second, one inch farther and faster.

Project Roles
Designer
Company
Nike
Skills
2D, Art Direction, Design
Media
Brand Guidelines
Project Industries
Sports
Nike Track + Field 2016
Nike Track + Field 2016
Nike Track + Field 2016
Nike Track + Field 2016
Nike Track + Field 2016