Strongbow Instagram Content
Strongbow wanted to freshen up their Instagram, and have a presence where their cult following already was. They had a lot of boxes to check, so we created two content series. The first is a series of Ice Sculptures, that show the moments that Strongbow is best served over ice during the golden hour. The second highlights their new flavors through moments people share Strongbow. In each image, we pitted flavors against each other and told people to tag their friends and comment their favorite flavor (which worked)
In the month we ran the first content series, we gained 6,000 followers. Their paid sponsored posts outperformed previous creative.
I was in charge of the content series concepts, designing the ice sculptures and sets, art directing the shoot, lighting, and product. I oversaw retouching and assigned color palettes to the individual flavors.
- Project Roles
- Art Director, Designer
- Art Direction, Conceptual, Design, Social
- Photography, Sculptures, Set Designs, Social Media Content
- Project Industries
- Advertising, Beer