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The Truth is Hard

The New York Times was in a unique situation around inauguration with constant attacks on the press. We created this 360 campaign that launched during the Oscars and made waves on social media: getting referenced in Oscars speeches, trending and got a Twitter Moment, inspired spoofs by Jimmy Fallon and Stephen Colbert, and even got a tweet from Trump himself. My copywriter and I came up with the concept, and were responsible for execution across all platforms. I did the design treatment across all platforms, and worked heavily with the sound design in the original spot.

Project Roles
Art Director, Designer
The New York Times
Art Direction, Design, Integrated, Conceptual
Advertising, Commercials - Broadcast
Project Industries
Advertising, Media
The Truth is Hard
The Truth is Hard
The Truth is Hard