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Nike+ Trial Zone

The world's first interactive, true-to-sport, trialling experience. While professional athletes have access to unparalleled training, performance assessment and supportive innovation, people trying on shoes are limited to a bench and few feet to jump in. To help consumers make the right decision on their performance wear, we built a basketball court inside the store, powered by a digital platform with motion sensors and cameras. Every product loaded a unique experience with personalized drills and interactive games that enabled consumers to test the apparel against key performance indicators. In a world where more and more consumers buy online, Nike has provided a legitimate reason to come in store. 2017 Cannes Lions, Digital Craft, Shortlist.

Project Roles
Copywriter
Company
AKQA
Skills
Conceptual, Copywriting, Experiential, Interactive, Retail
Media
Experimental Films, Interactive Installations, Retail Designs
Project Industries
Sports
Nike+ Trial Zone