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Nike+ Trial Zone

The world's first interactive, true-to-sport, trialling experience. While professional athletes have access to unparalleled training, performance assessment and supportive innovation, people trying on shoes are limited to a bench and few feet to jump in. To help consumers make the right decision on their performance wear, we built a basketball court inside the store, powered by a digital platform with motion sensors and cameras. Every product loaded a unique experience with personalized drills and interactive games that enabled consumers to test the apparel against key performance indicators. In a world where more and more consumers buy online, Nike has provided a legitimate reason to come in store. 2017 Cannes Lions, Digital Craft, Shortlist.

Project Roles
Conceptual, Copywriting, Experiential, Interactive, Retail
Experimental Films, Interactive Installations, Retail Designs
Project Industries
Nike+ Trial Zone