Nike+ Trial Zone
The world's first interactive, true-to-sport, trialling experience. While professional athletes have access to unparalleled training, performance assessment and supportive innovation, people trying on shoes are limited to a bench and few feet to jump in. To help consumers make the right decision on their performance wear, we built a basketball court inside the store, powered by a digital platform with motion sensors and cameras. Every product loaded a unique experience with personalized drills and interactive games that enabled consumers to test the apparel against key performance indicators. In a world where more and more consumers buy online, Nike has provided a legitimate reason to come in store.
2017 Cannes Lions, Digital Craft, Shortlist.
- Project Roles
- Conceptual, Copywriting, Experiential, Interactive, Retail
- Experimental Films, Interactive Installations, Retail Designs
- Project Industries