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Spotify

During my time at Collins, I worked with the team to rebrand the digital music service—Spotify. Our team was challenged to shift Spotify from a tech company to an entertainment company. The strategy was to “make music personal—again.” The team realized that music makes people burst with emotion—we laugh, we cry, cheer, dance, shout. This brand identity system aimed to be the visual corollary to this “bursting” experience. We also designed a co-creative aspect into the system to enable Spotify to collaborate with artists. Team Studio: Collins Creative Director: Lee Maschmeyer Art Director: Ben Crick Designers: Christian Widlic, Gabe Benzur, Laura Toffolo

Project Roles
Designer
Company
Collins
Skills
Adobe Illustrator, Adobe Photoshop
Media
Brand Guidelines
Project Industries
Music, Technology
Spotify
Spotify
Spotify
Spotify
Spotify
Spotify
Spotify
Spotify