GoodSam

GoodSam is a company that cares about three things: Food that’s good for you, good for farmers, and good for the planet. Their mission is simple - “Be an Ally for Small Farms”, with a belief that when we support small farms, everyone wins. The packaging system for this CPG brand was created based on this statement where we focus equally on the mission and products. I worked on developing a brand identity that reflects simplicity, life at a farm, and of course highlighting the farmer, inspired by the vibrant color palette of Colombia. Supporting illustrations and graphics were created to bring this brand to life.