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Grindr X VISIONAIRE 65 FREE

ZERO FEET AWAY FROM VISIONAIRE 65 FREE: Grindr partnered with the iconic Visionaire to promote its 65 FREE issue. For the first time in Visionaire’s over 20-year history, the limited-edition collectible released an issue titled “FREE” in the format of large-scale posters to be given away for FREE at public installations. GRINDR created an innovative campaign to drive its 200,000+ daily users to Visionaire hotspots in the New York City area. ROLE: CAMPAIGN CONCEPT AND DIRECTION

Project Roles
Art Director
Company
Grindr
Skills
Android, Art Direction, Conceptual, Content, Digital, Editorial, Experiential, Interaction, Interactive, iOS, Location, Macro, Outdoor, Social, Storyboarding, Strategy, Street, Stunts, Technology, Travel, Unity, Wrangling - Creatives
Media
Advertising, App Design, Art, Branded Content, Events, Interactive Installations, Mobile Apps, Naming, Pitch Decks, Products - Digital, Social Media Content, Storyboards, Street Art, Timelines, Treatments
Project Industries
Technology
Grindr X VISIONAIRE 65 FREE
Grindr X VISIONAIRE 65 FREE
Grindr X VISIONAIRE 65 FREE
Grindr X VISIONAIRE 65 FREE
Grindr X VISIONAIRE 65 FREE
Grindr X VISIONAIRE 65 FREE