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Grindr X VISIONAIRE 65 FREE
ZERO FEET AWAY FROM VISIONAIRE 65 FREE: Grindr partnered with the iconic Visionaire to promote its 65 FREE issue. For the first time in Visionaire’s over 20-year history, the limited-edition collectible released an issue titled “FREE” in the format of large-scale posters to be given away for FREE at public installations. GRINDR created an innovative campaign to drive its 200,000+ daily users to Visionaire hotspots in the New York City area.
ROLE: CAMPAIGN CONCEPT AND DIRECTION
- Project Roles
- Art Director
- Company
- Grindr
- Skills
- Android, Art Direction, Conceptual, Content, Digital, Editorial, Experiential, Interaction, Interactive, iOS, Location, Macro, Outdoor, Social, Storyboarding, Strategy, Street, Stunts, Technology, Travel, Unity, Wrangling - Creatives
- Media
- Advertising, App Design, Art, Branded Content, Events, Interactive Installations, Mobile Apps, Naming, Pitch Decks, Products - Digital, Social Media Content, Storyboards, Street Art, Timelines, Treatments
- Project Industries
- Technology
