Craft Your Perfect Bourbon
Craft Your Perfect Bourbon is an innovative digital experience created for Buffalo Trace Distillery. While competitive brands continue to advertise based on the merit of heritage or even sex appeal, our goal was put flavor above all else. We devised an engaging application that presents bite-size factoids, providing users with a unique lesson in the bourbon-making craft in just under three minutes. My role was leading the design, defining the art direction and resolving the challenge of turning complicated distillation processes into visuals that can be understood at a glance.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Art Direction, Design
- 3D Animations, Interactive Installations, Mobile Apps, Websites
- Project Industries
- Beverage, Technology, Travel/Tourism