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Mattress Firm "Technology to Power Off"

When asked to launch Mattress Firm's most technologically advanced line of mattresses, we put all the tropes of a high profile tech launch in good use. Hired people who make Apple commercials, brought Steve Wozniak to launch it, also leaked the intel to Wired right before the launch. And signed off appropriately. #TechnologyToPowerOff And got noted here in Fast Company.

Project Roles
Art Director, Copywriter, Creative Director
Company
Droga5
Skills
Art Direction, Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast
Project Industries
Retail
Mattress Firm  "Technology to Power Off"