Mattress Firm "Technology to Power Off"
When asked to launch Mattress Firm's most technologically advanced line of mattresses, we put all the tropes of a high profile tech launch in good use. Hired people who make Apple commercials, brought Steve Wozniak to launch it, also leaked the intel to Wired right before the launch. And signed off appropriately. #TechnologyToPowerOff
And got noted here in Fast Company.
- Project Roles
- Art Director, Copywriter, Creative Director
- Art Direction, Copywriting, Creative Direction
- Advertising, Commercials - Broadcast
- Project Industries