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Android Brand Film "Rock, Paper, Scissors"

The brief was to make a brand film that illustrates Android's tagline "Be together. Not the same." For this film, we took the hand gestures from the game of rock, paper, scissors where they constantly beat each other and turned them into the characters of a narrative where they learn to be together despite their differences. Set to John Parr's 1985 number one hit "St. Elmo's Fire", the spot received some pretty epic response when it aired during the Oscars. It was a lot of fun working on this as a former cartoonist.

Project Roles
Art Director, Creative Director
Company
Droga5
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast
Project Industries
Technology
Android Brand Film  "Rock, Paper, Scissors"