This campaign is called Land vs. Sea. The goal is to remind people about the humdrum of a land-based vacation, and that a Carnival cruise is of a similar cost, but without the hassle and compromise people take for granted on land.
Press: Creativity Online, Adweek, Agency Spy, Ads of the World, Boston Egotist
Awards: 2013 Silver, Bronze and 5 merit Addy winner