Goya By Numbers

Santander wanted to promote their sponsorship of the Goya exhibit at the MFA in a new way that engaged the community.

We enlisted a local artist to interpret Francisco Goya's The Parasol into a life-size “Goya-By-Numbers." Then we took over Copley Square in Boston over a weekend and the public worked together to bring the painting to life.

The results? Over 600 masters, 3,500 on site impressions, 7,000 social media impressions, and 1,352,171 earned media impressions.

And 1 masterpiece a.k.a The People's Goya that found a permanent home at the MFA.

Awards: 2015 SILVER ADDY