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The Order of Gentleman
This is a fully integrated, global campaign for the mellower brother of Jack Daniel’s Old No. 7. The assignment was simple. Help grow a smaller brand into a bigger one. The results worked. Sales went up 23% in just 3 months. And The Order of Gentleman was created.
Press: Ads of the World, Adweek
Awards: 2014 2 Silver, 1 Bronze Addy winner
- Project Roles
- Art Director
- Company
- Arnold Worldwide
- Skills
- Adobe Photoshop, Cinematography, Commercial, Content, Design, Digital, Experiential, Print
- Media
- Advertising, Commercials - Broadcast, Microsites, Social Media Content
- Project Industries
- Wine/Spirits