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Levi's 'You-Me-Us' spec commercial

While I was freelancing at FCB West, Levi's asked for a :60 anthem spot that conveyed how, in a divided political climate, their brand actually brings people together. My response, created on spec: Let's use customers' own #Levis Instagram shots to visually convey the message, along with simple word cards, over a John Lennon cover of 'Stand By Me.'

Project Roles
Art Director, Copywriter, Editor (Brand/Content)
Company
Levi's
Skills
Art Direction, Copywriting, Creative Direction, Editing
Media
Commercials - Broadcast
Project Industries
Fashion
Levi's 'You-Me-Us' spec commercial