Levi's 'You-Me-Us' spec commercial
While I was freelancing at FCB West, Levi's asked for a :60 anthem spot that conveyed how, in a divided political climate, their brand actually brings people together. My response, created on spec: Let's use customers' own #Levis Instagram shots to visually convey the message, along with simple word cards, over a John Lennon cover of 'Stand By Me.'
- Project Roles
- Art Director, Copywriter, Editor (Brand/Content)
- Art Direction, Copywriting, Creative Direction, Editing
- Commercials - Broadcast
- Project Industries