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Union Station Hotel Rebranding
"Rebrand an iconic hotel in Nashville, with a massive legacy, appealing to visitors, but not alienating the locals that have a history with the property". That was the goal. As a creative director on this project it was important to keep the team on track, reminding them of the brand pillars, goals, and history while keeping in mind budgets and overall experience.
- Project Roles
- Art Director, Creative Director
- Company
- Sage Hospitality
- Skills
- Art Direction, Creative Direction, Managing Budgets, Wrangling - Creatives, Management of Teams 1-10
- Media
- Branded Content, Environmental Design, Retail Designs
- Project Industries
- Travel/Tourism
