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Cheerios Father's Day
We created "dad-inspired" moments by utilizing Cheerios O's as the visual treatment. We promoted a sponsored post to urge consumers to send their dad a free box of Cheerios via #SendDadCheerios. We urged consumers to send us a photo of their own "dad-inspired" moments, and we used the aggregated content to create unique cover photos for our social media page and a special tribute video to Cheerios fans. We also set up a content hub where fans could download special Father's Day card print outs that comprised of using actual Cheerios O's.
- Project Roles
- Art Director, Copywriter, Designer
- Company
- Cheerios
- Skills
- Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Content, Copywriting, Design, Integrated, Motion, Social, Visual Development
- Media
- Advertising, Branded Content, Concept Art, Key Art, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Packaged Goods
