lululemon : This Is Yoga
As lululemon's first global campaign, 'This Is Yoga,' celebrates the soul of yoga in all its forms by taking practice off the mat, out of the studio and through the lens of human stories. This campaign features expressions of yoga that will inspire curiosity and provoke a collective greatness.
- Project Roles
- Virtue Worldwide
- Copywriting, Creative Direction, Conceptual
- Advertising, Commercials - Video, Social Media Content
- Project Industries
- Fashion, Lifestyle, Sports