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lululemon : This Is Yoga

As lululemon's first global campaign, 'This Is Yoga,' celebrates the soul of yoga in all its forms by taking practice off the mat, out of the studio and through the lens of human stories. This campaign features expressions of yoga that will inspire curiosity and provoke a collective greatness.

Project Roles
Copywriter
Company
Virtue Worldwide
Skills
Copywriting, Creative Direction, Conceptual
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Fashion, Lifestyle, Sports
lululemon : This Is Yoga
Collaborators