Stitchers (Strategy/Creative)

Pitching for the Freeform (formerly ABC Family media business), we got an assignment around the launch of a specific show that happened to have a sci-fi lean, Stitchers. Its premise was going to need some explaining, because “stitching” wasn’t something we’d ever heard of before. Strategically, we asked ourselves a simple question. ‘What if stitching was real?’ And we let that guide the development of a multi-phased plan, including creative ideation, leading up to the premiere. The show returns for season 3 in 2017.