One BBC

The ask from the BBC was simple: “Imagine the BBC offering in 5 years time and tell us what you believe that experience could be.”
Our answer: One BBC
It was a spin on the fact that the BBC began simply, with BBC One. We had a concept for our experience, but the true challenge here was its delivery, how would we turn the experience into a compelling story? We crafted a video script that mimicked a museum installation v/o. To tell the story, we would employ a bit of theater and ask our audience to suspend disbelief. We would deliver a retrospective, coming from a future perspective—not what the BBC was going to do, but what they had already done; a story of evolution and success.
The devil here was in the production. To make this right we’d have to show the experience working, we’d have to fake footage of events that hadn’t occurred yet, and we’d have to show the potential entertainment and social implications of the experience all while keeping the BBC’s UK remit in mind.
At the end of the process, we believed we had a proper idea, captured in a video of roughly 3+ minutes. It took a month and half to complete using a small creative crew, two After Effects experts and an edit house.
In London, we set up our strategy for fifteen minutes, then we played the video to articulate our solution. We had true belief in the idea, which kept us from overselling it. A few weeks later we were awarded the business…