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River LA

To raise awareness for the Los Angeles River, River LA asked us to create a wearable object that represents the river and at the same time works as a conversation piece that spreads their vision. With that specific ask, we created a limited edition wristband that captures the Los Angeles River’s roots in urban design and natural scenery by integrating actual concrete from the iconic 6th Street bridge in Downtown LA with a blue resin balance. All the bracelets were handmade by the 72U participants. To debut the bracelet and launch the rebranding of River LA, we threw a massive interactive party in a warehouse downtown LA. The party was inspired by the history of the river from past to future. 72U Creative Residency.

Project Roles
Art Director, Artist, Event Producer, Product Designer
Company
72andSunny
Skills
Adobe Illustrator, Adobe Photoshop, After Effects, Arduino, Art Direction, Conceptual, Design, Experiential, Mixed Media
Media
Advertising, Apparel, Art, Concept Art, Events
Project Industries
Advertising, Lifestyle, Non-Profit
River LA
River LA