"Decoding YouTube Analytics"

YouTube was launching their Creator Academy, and had me do 4 animations to give a basic explanation of what Analytics are, and how they can be useful for creators.
I approached this from the assumption that many YouTube creators are not programmers, and would normally be confused and overwhelmed by charts and data.
The idea, was to hit this from a personal and relatable angle, to make Analytics seem less intimidating.

Producer: Yovel Schwartz