Rolling Stone

In 2013, Rolling Stone reached out to Rich Arnold and myself to generate concepts for their new digital experience. The publishing icon was looking to attact a new readership to their award-winning coverage of music, pop culture, and politics.

We developed a variety of options aimed at differentiating the breadth of content they offered: videos, articles, photography, charts, and listicles. Our strategy included distinguishing the online presence from some of the elaborate decoration that was reminiscent of the print publication. We focused on employing a striking visual direction that honored the well-established identity and colors of the Rolling Stone brand.